Ep. 144 - What’s Up THIS WEEK ==> Amazon Prime Day IMPACTS YOUR MARKETING! Movie: A Family Affair?
Description
In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics.
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Best Moments:
(01:00 ) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall
(02:13 ) Toys R Us released a bizarre AI commercial using OpenAI's text-to-video tool, Sora
(03:08 ) TikTok is launching a new shopping event called "TikTok Deals for You Days" on July 9th
(03:53 ) Email open rates tend to increase by 10% during Amazon Prime Day (July 16-17)
(04:21 ) Google Analytics is now using AI to explain outliers and spikes in data
(05:16 ) The reality show "Dallas Cowboy Cheerleaders" is the fastest-growing show on Netflix
(05:50 ) The new Netflix movie "A Family Affair" with Zac Efron and Nicole Kidman is getting attention
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